Of my many
identities: partner, dad, photographer, healthcare provider…there is one
identity: consumer, that is among my lesser favorites. It implies somehow giving up on a duty or chore. Except as an OPS ‘consumer’. The modicum of money I spent is much more an
investment than an expense.
meeting for example, what value and purchasing power. In my experience Mid-Year
meetings have tended toward easily accessible. Yet! fewer days on my calendar expended. The
somewhat longer annual programs can be
…turbulent.. in comparison. The
Mid-Year offers a stellar line of global speakers, on facets wide ranging, in
one room. Someway I find the
condensed nature provides a more relaxed environment.
OPS volunteer or board recently came up with the idea to create a vendor
forum– allowing me unconstrained
access to vendor reps, instruments, all while providing CECs for the face
time! If you aren’t familiar
with this new vendor forum, not familiar with these industry leading reps.,
shake hands with some fountains of support!
At the Mid-Year
meetings you need to be prepared... These vendor colleagues are leaders in the industry
competition, or Clinical Application Specialists, they know clinically how we
implement our devices. Therefore
they share techniques with us we may not be aware of. How can this
service exist in our otherwise fettered consumer interactions: because the majority of them has years of service in
clinic roles precisely like ours, and serve as vibrant OPS members.
administration will thankfully ask me to weigh in on new instruments and
modalities; now back to being a ‘big’ consumer. Vender Form is
the place to bring that exact administration inquiry from your practice. Get
business cards and pass requests for demos. You are now in the driving
seat for major financial investment at the backing of your physicians. You consume, but, in fact support your reps careers
and that vital industry.
It can be said I’m a consumer of these vendors and their talented
and generous personnel. Name another ‘product’ where year after year
the ‘seller’ supports your learning
at an OPS
level? ZEISS Meditec and Greg, Gary and Kevin Langton. Then Dale Brodsky at Fundus Photo, LLC, S4OPTIK, Heidelberg Engineering, Optos, Topcon,
Optovue, Regeneron, Sonomed Escalon Nidek and the list goes on.
In Ann Arbor 2015 –and as planned
in Ft. Worth 2016 - the Vendor Forum provides a small group of
5 random attendees a rotation through all the visiting vendors one table at a
time: Heidelberg Engineering , Zeiss… are all currently slotted to bring
their newest technologies and teams. We in effect purchase
these structured and accredited times to pick their brains while they pick
These orchestrated meeting are
just the first royalty check. During the meeting’s breaks, all of
lunch, after hours at the watering hole, these rock star representatives become
Our profession and society are
unique in many ways. The reps and CASs we enjoy allow us ongoing
support, encouragement and training with not much effort from
ourselves. Why is that?
To describe vendors as valuable
assets in an understatement. Like we innovate in our clinics, they
innovate at their HQ, much of it based on our feedback to them. A
vital, valued and –obviously- symbiotic relationship.