OPS Webinar Wednesdays - May 6th https://www.opsweb.org/forums/posts.aspx?topic=1548930 Sun, 19 Jul 2026 04:22:24 GMT Wed, 6 May 2020 18:17:54 GMT Copyright © 2020 Ophthalmic Photographers' Society OPS Webinar Wednesdays - May 6th https://www.opsweb.org/forums/posts.aspx?topic=1548930 https://www.opsweb.org/forums/posts.aspx?topic=1548930

Webinar Wednesdays

Thanks for joining us for our Webinar Wednesdays!  

We have had an overwhelming response to our April webinars so the OPS has decided to extend Webinar Wednesday.  We will offer two more free webinars - May 6th and June 3rd.  

    Register on the OPS website for these FREE live webinars. OPS and JCAHPO CEC approved. The conference link will be provided on Wednesdays. www.opsweb.org

The May 6th Webinar is at 7 pm EDT (note this is a change from the April webinars).

May 6th - Pearls and Pitfalls of Posterior OCT by Denice Barsness, CRA, COMT, CDOS, ROUB, FOPS    REGISTER NOW
June 3rd - TBA

Photo Credit:  Sean Grout, OCT-C

]]> Mon, 4 May 2020 15:06:09 GMT https://www.opsweb.org/forums/posts.aspx?topic=1549564 https://www.opsweb.org/forums/posts.aspx?topic=1549564
It does the OPS nothing to be the best thing that no one's heard of. If you want new results, do new things.

"Marketing Drives Revenue

Marketing typically drives revenue rather than the reverse in most successful businesses. Moreover, marketing and advertising spending in most successful businesses is task- or project-oriented. Task-oriented marketing requires a marketing plan, something most marketing experts strongly recommend. The percentage-of-gross-revenue calculation is a useful ballpark gauge of spending parameters. But, you need to be flexible depending on the requirements of your marketing plan. You may be able to obtain specific marketing as a percentage of gross revenue figures for your industry from your industry trade association.

"The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you're doing less than $5 million a year in sales and your net profit margin – after all expenses – is in the 10 percent to 12 percent range.

https://smallbusiness.chron.com/percentage-gross-revenue-should-used-marketing-advertising-55928.html]]> Wed, 6 May 2020 19:08:29 GMT https://www.opsweb.org/forums/posts.aspx?topic=1549569 https://www.opsweb.org/forums/posts.aspx?topic=1549569
Ted Talk about discrimination of advertising in non-profits
https://youtu.be/6aRUSjGjE9o



"Google Ad Grants works just like Google Ads online advertising, by displaying your message to people who are searching for nonprofits like yours. If you’re a qualifying nonprofit, you’ll receive $10,000 USD in in-kind Google Ads advertising every month"

https://www.google.com/grants/


short term and long term solutions:

https://www.wordstream.com/blog/ws/2016/02/09/marketing-for-nonprofits


More back end tools for long term gains

https://nonprofitmegaphone.com/ultimate-list-50-nonprofit-marketing-ideas/]]> Wed, 6 May 2020 19:17:54 GMT